AI is no longer a future-facing concept—it’s a present-day force transforming how industries operate, innovate and scale. From healthcare and retail to emergency services and transportation and logistics (T&L), AI is driving smarter, faster and more secure operations. But while the potential is clear, the path forward isn’t always simple.
That’s why we created The SOTI AI Brief – Unlocking a Transformative Force. This exclusive report distills our latest industry research into five key themes shaping the next phase of digital transformation: security risks, adoption anxiety, personalization, operational efficiency and brand loyalty. These aren’t abstract trends—they’re real-world challenges and opportunities that organizations must navigate to stay competitive.
Security Risks Exposed: Are You Vulnerable
Security is the foundation of any AI strategy. As AI becomes more embedded in operations, concerns around data privacy and cyber threats grow. In retail, our research shows 90% of consumers are concerned about online fraud, with a quarter worrying when clicking purchase links from social media. Additionally, 82% worry about sharing personal data online, and 61% feel apprehensive about shopping with smaller businesses due to perceived security risks. In emergency services, 92% of frontline workers report mobile device issues, and 73% experience slow data uploads weekly—delays that can impact patient outcomes. A security-first approach is essential to build trust and ensure continuity.
Adoption Anxiety: Fear of the Unknown
Despite AI’s promise, many organizations hesitate to fully embrace it. This adoption anxiety stems from infrastructure gaps, a lack of training and uncertainty about ROI. In healthcare, AI use in patient care jumped from 61% to 81% in one year, yet many professionals still feel unprepared. In retail, tools like self-serve checkouts and in-store tablets are often underused due to poor integration and limited staff support. Successful adoption requires more than technology—it demands a clear implementation strategy.
Pivotal Personalization: The Tailored Buying Experience
AI is redefining personalization. Consumers now expect tailored experiences across every touchpoint, and businesses that deliver are seeing results. Our research shows 64% of consumers prefer AI-powered recommendations based on past purchases. Additionally, 65% are interested in memberships offering tailored deals, and 62% appreciate AI reminders when running low on products. From conversational shopping assistants to image-based search, AI is enabling more relevant, responsive customer experiences. Personalization is no longer optional—it’s expected.
Surging Efficiency: Is Your Team Too Slow?
AI is also driving measurable gains in efficiency. Among healthcare workers, 85% believe AI simplifies tasks, and 83% see it as part of a cost-saving strategy. It helps automate processes, analyze data and support diagnostics. In T&L, 93% of professionals have mobile tracking technology installed, and 77% use the Internet every day on the job. These tools reduce friction, speed up workflows and improve accuracy. Even small improvements can lead to significant long-term gains. Organizations that integrate AI effectively will move faster, reduce costs and gain a competitive edge.
Brand Loyalty: Strengthening Customer Relationships
AI is reshaping how businesses build and maintain loyalty. In today’s digital economy, one poor experience can send a customer elsewhere. AI helps businesses stay ahead by predicting needs, optimizing supply chains and delivering seamless service. Our research shows 62% of consumers shop with brands that deliver goods the fastest. AI enables real-time stock visibility, personalized offers and accurate product recommendations—all of which contribute to stronger, more resilient customer relationships.
The SOTI ONE Platform – Connecting Everything
At SOTI, we’re not just observing these trends, we’re acting on them. The SOTI ONE Platform integrates AI across every layer of mobile operations management. With tools like SOTI XSight, SOTI Snap and SOTI Connect, we help businesses automate workflows, gain real-time insights, and reduce downtime.
SOTI XSight provides deep visibility into device performance, while SOTI Snap helps organizations rapidly build and deploy mobile apps that digitize manual processes—accelerating productivity and reducing errors across the board. And automation in SOTI Connect simplifies printer deployment and configuration. It’s about turning AI into action and results.
Learn More at SOTI SYNC 25
To explore these insights further, join us at SOTI SYNC 25 in Montreal. This year’s event is focused on unlocking innovation and exploring the future of mobile and AI-powered business. From strategic keynotes to hands-on demos, SOTI SYNC 25 is where vision meets execution. Sessions like “Accelerating SOTI’s Mobile Workforce Operations Management Vision,” “SOTI AI: Intelligent Insights at Your Fingertips,” and “The Strategic Edge – Unlocking Growth with Next-Gen Technology” offer practical guidance for organizations at every stage of the digitization journey.
The future of business is intelligent, connected and mobile. The SOTI AI Brief is your roadmap, and SOTI SYNC 25 is your opportunity to lead. Let’s shape what’s next, together!
